for Promomed

Update: 10.06.2025

Last week: 22 week 2025 (26.05.2025 - 01.06.2025)

Last full month: May 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 939 -7.3% 13.0% -0.6 20 406 863 -7.9% 9.8% -0.5 -2.8%
MoM 40 295 -3.4% 13.1% 0.5 92 162 664 -1.7% 9.9% 0.5 -7.3%
YTD 201 864 27.1% 12.8% 1.7 442 157 146 25.1% 9.5% 0.1 10.0%
MAT 464 514 26.1% 13.0% 2.9 927 812 621 20.2% 9.4% 0.8 -2.3%
BRAINMAX
WoW 2 583 8.6% 100.0% 0 8 981 610 12.6% 100.0% 0 8.6%
MoM 10 860 -7.3% 100.0% 0 37 510 343 -8.9% 100.0% 0 -7.3%
YTD 54 867 127.5% 100.0% 0 189 933 990 123.3% 100.0% 0 127.5%
MAT 113 414 106.7% 100.0% 0 391 579 044 103.4% 100.0% 0 106.7%
GOLDLINE PLUS
WoW 15 815 -5.2% 45.6% -0.1 49 561 551 -6.7% 36.6% 0 -5.0%
MoM 73 279 0.6% 45.7% 0.3 231 834 163 -0.9% 36.9% -0.5 0.1%
YTD 360 898 -4.5% 45.7% 1.2 1 162 165 827 -2.9% 37.4% 1.1 -7.1%
MAT 812 048 -5.8% 46.0% 0.6 2 567 829 759 -5.6% 37.7% -0.6 -6.9%
MIGRENIUM
WoW 7 329 -6.2% 0.3% 0 2 584 375 -6.5% 0.5% 0 -0.9%
MoM 34 787 1.5% 0.4% 0 12 297 924 1.5% 0.5% 0 -2.5%
YTD 179 470 -32.8% 0.4% -0.2 62 980 432 -21.4% 0.5% -0.2 5.8%
MAT 480 065 -25.4% 0.4% -0.1 164 545 205 6.2% 0.5% 0 0.7%
MODELAX-N
WoW 22 790 -5.8% 17.3% -0.4 12 700 013 -7.1% 12.8% -0.6 -3.7%
MoM 107 892 -5.5% 17.9% -0.8 60 208 046 -1.4% 13.3% -0.4 -1.0%
YTD 628 633 -6.6% 19.9% -3.5 332 037 640 17.4% 14.3% -0.5 9.6%
MAT 1 418 875 2.9% 20.2% -0.5 708 417 460 36.1% 14.0% 1.6 5.6%
REDUXIN
WoW 10 750 -2.1% 31.0% 0.9 59 044 036 -3.4% 43.6% 1.5 -5.0%
MoM 49 047 -2.8% 30.6% -0.9 269 646 984 -1.1% 42.9% -0.7 0.1%
YTD 248 758 -11.6% 31.5% -1.6 1 356 306 557 -11.1% 43.6% -2.6 -7.1%
MAT 562 819 -8.5% 31.9% -0.6 2 994 453 607 -4.5% 43.9% -0.2 -6.9%
REDUXIN FORTE
WoW 3 554 -10.8% 10.2% -0.7 16 253 551 -16.0% 12.0% -1.4 -5.0%
MoM 16 876 7.1% 10.5% 0.7 78 994 217 10.6% 12.6% 1.2 0.1%
YTD 78 987 7.3% 10.0% 1.3 359 992 130 12.2% 11.6% 1.9 -7.1%
MAT 172 731 2.1% 9.8% 0.9 760 907 325 7.0% 11.2% 1.2 -6.9%
SALVISAR
WoW 10 425 -9.6% 1.4% -0.1 5 327 581 -10.2% 1.4% -0.1 -2.9%
MoM 50 675 -7.6% 1.5% -0.2 26 072 693 -6.4% 1.5% -0.2 4.2%
YTD 286 083 21.5% 1.8% 0.4 141 192 765 51.6% 1.7% 0.5 -3.5%
MAT 622 450 23.9% 1.6% 0.4 288 976 225 58.5% 1.5% 0.5 -6.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 201 864 27.1% 12.8% 1.7 442 157 146 25.1% 9.5% 0.1 10.0%
BRAINMAX 54 867 127.5% 100.0% 0 189 933 990 123.3% 100.0% 0 127.5%
GOLDLINE PLUS 360 898 -4.5% 45.7% 1.2 1 162 165 827 -2.9% 37.4% 1.1 -7.1%
MIGRENIUM 179 470 -32.8% 0.4% -0.2 62 980 432 -21.4% 0.5% -0.2 5.8%
MODELAX-N 628 633 -6.6% 19.9% -3.5 332 037 640 17.4% 14.3% -0.5 9.6%
REDUXIN CAPS 248 758 -11.6% 31.5% -1.6 1 356 306 557 -11.1% 43.6% -2.6 -7.1%
REDUXIN FORTE 78 987 7.3% 10.0% 1.3 359 992 130 12.2% 11.6% 1.9 -7.1%
SALVISAR 286 083 21.5% 1.8% 0.4 141 192 765 51.6% 1.7% 0.5 -3.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 464 514 26.1% 13.0% 2.9 927 812 621 20.2% 9.4% 0.8 -2.3%
BRAINMAX 113 414 106.7% 100.0% 0 391 579 044 103.4% 100.0% 0 106.7%
GOLDLINE PLUS 812 048 -5.8% 46.0% 0.6 2 567 829 759 -5.6% 37.7% -0.6 -6.9%
MIGRENIUM 480 065 -25.4% 0.4% -0.1 164 545 205 6.2% 0.5% 0 0.7%
MODELAX-N 1 418 875 2.9% 20.2% -0.5 708 417 460 36.1% 14.0% 1.6 5.6%
REDUXIN CAPS 562 819 -8.5% 31.9% -0.6 2 994 453 607 -4.5% 43.9% -0.2 -6.9%
REDUXIN FORTE 172 731 2.1% 9.8% 0.9 760 907 325 7.0% 11.2% 1.2 -6.9%
SALVISAR 622 450 23.9% 1.6% 0.4 288 976 225 58.5% 1.5% 0.5 -6.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 939 -7.3% 13.0% -0.6 20 406 863 -7.9% 9.8% -0.5 -2.8%
BRAINMAX 2 583 8.6% 100.0% 0 8 981 610 12.6% 100.0% 0 8.6%
GOLDLINE PLUS 15 815 -5.2% 45.6% -0.1 49 561 551 -6.7% 36.6% 0 -5.0%
MIGRENIUM 7 329 -6.2% 0.3% 0 2 584 375 -6.5% 0.5% 0 -0.9%
MODELAX-N 22 790 -5.8% 17.3% -0.4 12 700 013 -7.1% 12.8% -0.6 -3.7%
REDUXIN CAPS 10 750 -2.1% 31.0% 0.9 59 044 036 -3.4% 43.6% 1.5 -5.0%
REDUXIN FORTE 3 554 -10.8% 10.2% -0.7 16 253 551 -16.0% 12.0% -1.4 -5.0%
SALVISAR 10 425 -9.6% 1.4% -0.1 5 327 581 -10.2% 1.4% -0.1 -2.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 40 295 -3.4% 13.1% 0.5 92 162 664 -1.7% 9.9% 0.5 -7.3%
BRAINMAX 10 860 -7.3% 100.0% 0 37 510 343 -8.9% 100.0% 0 -7.3%
GOLDLINE PLUS 73 279 0.6% 45.7% 0.3 231 834 163 -0.9% 36.9% -0.5 0.1%
MIGRENIUM 34 787 1.5% 0.4% 0 12 297 924 1.5% 0.5% 0 -2.5%
MODELAX-N 107 892 -5.5% 17.9% -0.8 60 208 046 -1.4% 13.3% -0.4 -1.0%
REDUXIN CAPS 49 047 -2.8% 30.6% -0.9 269 646 984 -1.1% 42.9% -0.7 0.1%
REDUXIN FORTE 16 876 7.1% 10.5% 0.7 78 994 217 10.6% 12.6% 1.2 0.1%
SALVISAR 50 675 -7.6% 1.5% -0.2 26 072 693 -6.4% 1.5% -0.2 4.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs