Mi.Business.Console

for Promomed

Update: 10.06.2025

Last week: 22 week 2025 (26.05.2025 - 01.06.2025)

Last full month: May 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 939	-7.3%	13.0%	-0.6	20 406 863	-7.9%	9.8%	-0.5	-2.8%
MoM	40 295	-3.4%	13.1%	0.5	92 162 664	-1.7%	9.9%	0.5	-7.3%
YTD	201 864	27.1%	12.8%	1.7	442 157 146	25.1%	9.5%	0.1	10.0%
MAT	464 514	26.1%	13.0%	2.9	927 812 621	20.2%	9.4%	0.8	-2.3%
BRAINMAX
WoW	2 583	8.6%	100.0%	0	8 981 610	12.6%	100.0%	0	8.6%
MoM	10 860	-7.3%	100.0%	0	37 510 343	-8.9%	100.0%	0	-7.3%
YTD	54 867	127.5%	100.0%	0	189 933 990	123.3%	100.0%	0	127.5%
MAT	113 414	106.7%	100.0%	0	391 579 044	103.4%	100.0%	0	106.7%
GOLDLINE PLUS
WoW	15 815	-5.2%	45.6%	-0.1	49 561 551	-6.7%	36.6%	0	-5.0%
MoM	73 279	0.6%	45.7%	0.3	231 834 163	-0.9%	36.9%	-0.5	0.1%
YTD	360 898	-4.5%	45.7%	1.2	1 162 165 827	-2.9%	37.4%	1.1	-7.1%
MAT	812 048	-5.8%	46.0%	0.6	2 567 829 759	-5.6%	37.7%	-0.6	-6.9%
MIGRENIUM
WoW	7 329	-6.2%	0.3%	0	2 584 375	-6.5%	0.5%	0	-0.9%
MoM	34 787	1.5%	0.4%	0	12 297 924	1.5%	0.5%	0	-2.5%
YTD	179 470	-32.8%	0.4%	-0.2	62 980 432	-21.4%	0.5%	-0.2	5.8%
MAT	480 065	-25.4%	0.4%	-0.1	164 545 205	6.2%	0.5%	0	0.7%
MODELAX-N
WoW	22 790	-5.8%	17.3%	-0.4	12 700 013	-7.1%	12.8%	-0.6	-3.7%
MoM	107 892	-5.5%	17.9%	-0.8	60 208 046	-1.4%	13.3%	-0.4	-1.0%
YTD	628 633	-6.6%	19.9%	-3.5	332 037 640	17.4%	14.3%	-0.5	9.6%
MAT	1 418 875	2.9%	20.2%	-0.5	708 417 460	36.1%	14.0%	1.6	5.6%
REDUXIN
WoW	10 750	-2.1%	31.0%	0.9	59 044 036	-3.4%	43.6%	1.5	-5.0%
MoM	49 047	-2.8%	30.6%	-0.9	269 646 984	-1.1%	42.9%	-0.7	0.1%
YTD	248 758	-11.6%	31.5%	-1.6	1 356 306 557	-11.1%	43.6%	-2.6	-7.1%
MAT	562 819	-8.5%	31.9%	-0.6	2 994 453 607	-4.5%	43.9%	-0.2	-6.9%
REDUXIN FORTE
WoW	3 554	-10.8%	10.2%	-0.7	16 253 551	-16.0%	12.0%	-1.4	-5.0%
MoM	16 876	7.1%	10.5%	0.7	78 994 217	10.6%	12.6%	1.2	0.1%
YTD	78 987	7.3%	10.0%	1.3	359 992 130	12.2%	11.6%	1.9	-7.1%
MAT	172 731	2.1%	9.8%	0.9	760 907 325	7.0%	11.2%	1.2	-6.9%
SALVISAR
WoW	10 425	-9.6%	1.4%	-0.1	5 327 581	-10.2%	1.4%	-0.1	-2.9%
MoM	50 675	-7.6%	1.5%	-0.2	26 072 693	-6.4%	1.5%	-0.2	4.2%
YTD	286 083	21.5%	1.8%	0.4	141 192 765	51.6%	1.7%	0.5	-3.5%
MAT	622 450	23.9%	1.6%	0.4	288 976 225	58.5%	1.5%	0.5	-6.6%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	201 864	27.1%	12.8%	1.7	442 157 146	25.1%	9.5%	0.1	10.0%
BRAINMAX	54 867	127.5%	100.0%	0	189 933 990	123.3%	100.0%	0	127.5%
GOLDLINE PLUS	360 898	-4.5%	45.7%	1.2	1 162 165 827	-2.9%	37.4%	1.1	-7.1%
MIGRENIUM	179 470	-32.8%	0.4%	-0.2	62 980 432	-21.4%	0.5%	-0.2	5.8%
MODELAX-N	628 633	-6.6%	19.9%	-3.5	332 037 640	17.4%	14.3%	-0.5	9.6%
REDUXIN CAPS	248 758	-11.6%	31.5%	-1.6	1 356 306 557	-11.1%	43.6%	-2.6	-7.1%
REDUXIN FORTE	78 987	7.3%	10.0%	1.3	359 992 130	12.2%	11.6%	1.9	-7.1%
SALVISAR	286 083	21.5%	1.8%	0.4	141 192 765	51.6%	1.7%	0.5	-3.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	464 514	26.1%	13.0%	2.9	927 812 621	20.2%	9.4%	0.8	-2.3%
BRAINMAX	113 414	106.7%	100.0%	0	391 579 044	103.4%	100.0%	0	106.7%
GOLDLINE PLUS	812 048	-5.8%	46.0%	0.6	2 567 829 759	-5.6%	37.7%	-0.6	-6.9%
MIGRENIUM	480 065	-25.4%	0.4%	-0.1	164 545 205	6.2%	0.5%	0	0.7%
MODELAX-N	1 418 875	2.9%	20.2%	-0.5	708 417 460	36.1%	14.0%	1.6	5.6%
REDUXIN CAPS	562 819	-8.5%	31.9%	-0.6	2 994 453 607	-4.5%	43.9%	-0.2	-6.9%
REDUXIN FORTE	172 731	2.1%	9.8%	0.9	760 907 325	7.0%	11.2%	1.2	-6.9%
SALVISAR	622 450	23.9%	1.6%	0.4	288 976 225	58.5%	1.5%	0.5	-6.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 939	-7.3%	13.0%	-0.6	20 406 863	-7.9%	9.8%	-0.5	-2.8%
BRAINMAX	2 583	8.6%	100.0%	0	8 981 610	12.6%	100.0%	0	8.6%
GOLDLINE PLUS	15 815	-5.2%	45.6%	-0.1	49 561 551	-6.7%	36.6%	0	-5.0%
MIGRENIUM	7 329	-6.2%	0.3%	0	2 584 375	-6.5%	0.5%	0	-0.9%
MODELAX-N	22 790	-5.8%	17.3%	-0.4	12 700 013	-7.1%	12.8%	-0.6	-3.7%
REDUXIN CAPS	10 750	-2.1%	31.0%	0.9	59 044 036	-3.4%	43.6%	1.5	-5.0%
REDUXIN FORTE	3 554	-10.8%	10.2%	-0.7	16 253 551	-16.0%	12.0%	-1.4	-5.0%
SALVISAR	10 425	-9.6%	1.4%	-0.1	5 327 581	-10.2%	1.4%	-0.1	-2.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	40 295	-3.4%	13.1%	0.5	92 162 664	-1.7%	9.9%	0.5	-7.3%
BRAINMAX	10 860	-7.3%	100.0%	0	37 510 343	-8.9%	100.0%	0	-7.3%
GOLDLINE PLUS	73 279	0.6%	45.7%	0.3	231 834 163	-0.9%	36.9%	-0.5	0.1%
MIGRENIUM	34 787	1.5%	0.4%	0	12 297 924	1.5%	0.5%	0	-2.5%
MODELAX-N	107 892	-5.5%	17.9%	-0.8	60 208 046	-1.4%	13.3%	-0.4	-1.0%
REDUXIN CAPS	49 047	-2.8%	30.6%	-0.9	269 646 984	-1.1%	42.9%	-0.7	0.1%
REDUXIN FORTE	16 876	7.1%	10.5%	0.7	78 994 217	10.6%	12.6%	1.2	0.1%
SALVISAR	50 675	-7.6%	1.5%	-0.2	26 072 693	-6.4%	1.5%	-0.2	4.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

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SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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